Don’t just read the document to them; walk them through the why behind the rules. Your guidelines are there to provide a stable foundation for your brand identity, but they have to be flexible enough to bend without breaking when new opportunities pop up. With social media ad spend projected to hit $276.7 billion and U.S. social commerce sales rocketing past $90 billion, every comment is a potential sales touchpoint. Clear rules are essential for turning this massive audience into customers. You can discover more insights on the growth of social commerce to see just how big the opportunity is.
What Is An Example Of An Employee Violating Social Media Guidelines?
To protect a company’s reputation, ensure messages align with brand values, and provide clear procedures should things go awry. In today’s social media climate and regardless of public vs. private social media accounts, everything you post is public to a degree and posts can never be truly scrubbed from the internet. Social media accounts that use CUNY’s name, likeness or logo to disseminate offensive, abusive and inappropriate content could violate student code of conduct and employee policies and procedures. A social media style guide is an important document for social teams of all sizes. Whether you’re a team of one or 100, recording your decisions about brand voice and style in a central place ensures consistency in your social media presence — and builds brand trust.
As such, social media platforms should not be considered private or secure. Please be mindful of what you post, take appropriate steps to protect your personal information, and do not post any information that could violate the privacy rights of others. We may remove comments or posts that contain personal information about you or someone you know, including phone number, address, email, date of birth, or other personally identifiable information.
Why Is Social Media Compliance Important?
This includes the types of content you share, the frequency of posts, and the visual style. Don’t write the document, host it on the intranet and hope folks find it. Do a desk drop.Use the re-launch as an excuse to find your social superstars and potentially your best advocates. Combine guideline training with personal brand training to engage the audience in something that helps them develop.
How To Create Social Media Content In Batches To Avoid Burnout
These small nuances help your team share content faster and streamline your process. For example, Burger King Austria’s “Pride Whopper” campaign received so much backlash on social media that the agency behind the promotion issued a public apology on LinkedIn. You probably won’t receive many customer comments praising the cohesiveness of all your social profiles.
First, Hootsuite allows you to create custom permissions for all users. You can require approvals from senior staff or compliance officers before content can be scheduled or published. The University of Texas at Austin’s generative AI policy is a great example of how to set clear, practical guardrails around these new tools. It breaks down exactly how students, faculty, and staff should (and shouldn’t) use AI. All healthcare social media marketers should get familiar with the HIPAA Privacy Rule.